User facing documentation 

Motivate customers to actually read through troubleshooting information that you provide.
When users can get the information they need to in a way that resonates, this can serve as a powerful onboarding tool.

Marketers are quickly realizing the value and potential of leveraging technical documentation as a marketing resource - not just as content for potential users to come to for answers, but also as product selling points.

Document product features and less than obvious product use cases in an easy to understand, friendly, and professional format. Your presentations can be used in public facing communication channels and are SEO friendly.

Not only will users enjoy the overall experience of using your product more, but they will quickly catch on to information that provides them value from within the product. This translates to higher conversions.